Multichannel Engagement Insights

Understanding the information channels and content types customers rely on to support medical decisions is critical. But in a crowded multichannel landscape, the life science companies that stand…

Understanding the information channels and content types customers rely on to support medical decisions is critical. But in a crowded multichannel landscape, the life science companies that stand…

Overview: To understand endocrinologists’ multichannel, digital behavior and needs, tactics that influence prescribing, how to improve HCP engagement strategy, and what endocrinologists want from…

Questions answered in this report: How are millennials approaching online interaction with pharma reps and how remote detailing can boost trust in pharma…

Overview: To understand pulmonologists’ multichannel, digital behavior and needs, tactics that influence prescribing, how to improve HCP engagement strategy, and what pulmonologists want from…

Questions answered in this report: What digital channels are most influential on patient treatment decision making? At what patient journey stages to prioritize content on different…

Overview: To understand rheumatologists’ multichannel, digital behavior and needs, tactics that influence prescribing, how to improve HCP engagement strategy, and what rheumatologists want from…

Patient experience index is measured for 10 leading brands in type 2 diabetes space, by evaluating evaluating 4 main criteria which are weighted equally. Question answered in this report:…

Overview: To understand neurologists’ multichannel, digital behavior and needs, tactics that influence prescribing, how to improve HCP engagement strategy, and what neurologists want from pharma…

Overview: To understand oncologists’ multichannel, digital behavior and needs, tactics that influence prescribing, how to improve HCP engagement strategy, and what oncologists want from pharma reps…

Taking the Pulse® Europe is a study and strategic advisory service focused on helping clients understand how neurologists in the EU learn about and access promotional, medical and practice support…

Taking the Pulse® Europe is a study and strategic advisory service focused on helping clients understand how physicians learn about and access promotional, medical and practice support resources…