Multichannel Engagement Insights

Understanding the information channels and content types customers rely on to support medical decisions is critical. But in a crowded multichannel landscape, the life science companies that stand…

Understanding the information channels and content types customers rely on to support medical decisions is critical. But in a crowded multichannel landscape, the life science companies that stand…

Questions answered in this report: What percentage of physicians are using virtual consultations? What challenges are hindering physicians from using virtual consultations? What…

Overview: To understand endocrinologists’ multichannel, digital behavior and needs, tactics that influence prescribing, how to improve HCP engagement strategy, and what endocrinologists want from…

The value of professional conferences module highlights how oncologists value, use, and stay up-to-date on professional conferences. Specifically, this module examines the changing role of both in-…

Our Taking the Pulse® U.S. 2018 study revealed that physicians are ready for the advent of artificial intelligence/machine learning tools in healthcare; however, physician concerns and market…

Overview: To understand pulmonologists’ multichannel, digital behavior and needs, tactics that influence prescribing, how to improve HCP engagement strategy, and what pulmonologists want from…

Overview: To understand rheumatologists’ multichannel, digital behavior and needs, tactics that influence prescribing, how to improve HCP engagement strategy, and what rheumatologists want from…

Our Taking the Pulse® U.S. 2018 study revealed that almost half of U.S. physicians are interested in using use a voice assistant for professional reasons. Given the mainstream adoption of voice…

Overview: To understand oncologists’ multichannel, digital behavior and needs, tactics that influence prescribing, how to improve HCP engagement strategy, and what oncologists want from pharma reps…

Overview: To understand neurologists’ multichannel, digital behavior and needs, tactics that influence prescribing, how to improve HCP engagement strategy, and what neurologists want from pharma…

Questions answered in this report: How have EU5 physicians adopted EHR/EMR? What resources are they accessing in their EHR? How do the markets differ on their resources utilization?