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This Strategic Insight discusses the importance of reaching consumers online during the moments that matter. Question answered in this report: How strong is the influence of Rx information…

As mobile advertising capabilities advance such as the ability to re-target  TV ad  viewers with mobile advertising, pharma marketers wonder they should shift spend to mobile advertising. How…

Pharma has a long way to go in terms of consumer engagement, since EU consumers who seek out pharma websites are finding them useful at the time of their search, but they are not returning to…

This strategic insight explores the ways that pharma can support physicians using the 2015 ePharma Physician® study. ePharma Physician® is a study and strategic advisory service focused on…

ePharma Consumer® is a study and strategic advisory service focused on helping clients understand how Alzheimer’s Disease patients and caregivers want to interact with manufacturers, assess their…

Each Therapeutic Segmentation Module (TSM) is a comprehensive profile of the adoption of digital media and technology for health and treatment information of a target therapeutic market segment,…

One-quarter of online consumers in the top five EU markets say they “drive decisions regarding my healthcare as much as I can.” This Cybercitizen Health Europe Strategic Insight report profiles…

Taking the Pulse® Nurses, Nurse Practitioners, and Physician Assistants is a study and strategic advisory service focused on helping life sciences companies understand this key HCP audiences’…

Taking the Pulse® US is a study and strategic advisory service focused on helping life clients understand physicians who treat hepatitis C digital behavior and pain points, identify emerging…

Findings from Taking the Pulse® U.S. 2015 reveal physician use of pharma-provided resources on EHR systems is still nascent. However, substantial shares of physicians who have used pharma-…

Cybercitizen Health® Europe is Manhattan Research’s market research study and syndicated advisory service benchmarking how consumers in the UK, France, Italy, Spain and Germany use the Internet,…

Given consumers are barraged by emails, pharma marketers wonder whether they should add to the traffic and invest in offering email newsletters. Which patient groups read health-related email…