멀티채널 참여 인사이트
장기간에 걸친 의사 및 환자 설문조사 기반 연구에서 파생된 옴니채널 리서치 보고서는 대상 의사와 환자에게 언제, 어디서, 어떻게 도달할 수 있는지 식별합니다
Taking the Pulse U.S. 2016 Digital HCP Sources – Nephrologists Segmentation (No Comparison)
Taking the Pulse® Digital HCP Sources is a study and strategic advisory service focused on helping clients understand how nephrologists engage with specific websites, journals, apps, networks and…
ePharma Physician 2015 Strategic Insight Report – How can pharma support patient-physician interactions?
While some physicians have other members of their team provide education and support information to patients, there are some key specialties where the physician is the one responsible for…
Cybercitizen Health Europe 2015 Strategic Insight Report – Is investment in “high-investment” patient support solutions worthwhile?
Brand marketers investing in producing online health videos wonder whether the length of videos matters. Creating optimal video is tricky as there are trade-offs between providing enough detail,…
ePharma Physician 2015 Strategic Insight Report – How do tablet details with patient resources impact physician use of pharma digital resources?
Research from DRG’s ePharma Physician 2015 survey highlights that reps primarily focus on showing physicians marketing content related to the product during in-person sales rep meetings. As a…
Taking the Pulse 2016 – U.S. – Strategic Insight Report – How can pharma best target physicians who are using telehealth to make clinical decisions?
Virtual patient consultations are expected to grow in the U.S. and there are strong opportunities for pharma in this space. Questions answered in this report: Who is conducting virtual patient…
ePharma Consumer 2015 Strategic Insight Report – Why is mobile content important for increasing Rx requests?
This Strategic Insight looks into Rx requests trends and discusses the importance of mobile content associated with that. Questions answered in this report: How influential is online content?…
Cybercitizen Health U.S. 2015 Strategic Insight Report – What do patients want from a pharma app?
Clients are considering apps as a means of keeping patients engaged and improving adherence. We looked at what features would motivate patients to use apps from pharma by condition. …
Taking the Pulse Europe 2015 Strategic Insight Report – How can pharma support EU physicians whose patients are increasingly involved in treatment decisions?
With patients becoming more involved in their treatment decisions, it is crucial that pharma arm physicians with the tools they need to support these conversations. Questions answered in…
