멀티채널 참여 인사이트
장기간에 걸친 의사 및 환자 설문조사 기반 연구에서 파생된 옴니채널 리서치 보고서는 대상 의사와 환자에게 언제, 어디서, 어떻게 도달할 수 있는지 식별합니다
ePharma Physician 2016 – Strategic Insight Report – What are the reach and impact of beyond the pill services from pharma companies?
“With both patient involvement in treatment decisions and evaluations or rewards for performance metrics on the rise, U.S. physicians increasingly look to pharma for support with beyond the pill…
Taking the Pulse Europe 2015 Strategic Insight Report – What content should pharma highlight in each market to have the greatest overall impact?
Physician’s digital behaviors vary across marketing in the EU5. When planning content strategies for Europe, how much does pharma need to differentiate their content by market? Questions…
ePharma Consumer 2015 Strategic Insight Report – What is the impact of mobile use at the point of care on brand requests?
More than 2 in 5 U.S. smartphone owners use that device at the doctor’s office, and these consumers are far more likely to request a specific branded drug from their doctor. This Strategic Insight…
Cybercitizen Health 2016 – U.S. – Strategic Insight Report – What is the opportunity to reach consumers through health tracking tech on smartphones?
Consumers are shifting toward using their smartphones for on-the-go health management and tracking, and many of these consumers are exhibiting healthier outcomes and interest in receiving condition…
Cybercitizen Health 2016 – U.S. – Strategic Insight Report – What is the impact of content shared by health influencers on social media?
This strategic insight looks into the impact of content shared by health influencers. Questions answered in this report: What is the benefit of partnering with health influencers on social…
Taking the Pulse 2016 – U.S. – Strategic Insight Report – Where can pharma provide the greatest support to U.S. HCPs by patnering with EHRs?
U.S. physicians are spending less time on digital resources during the workday, and more time in their EHRs. Creating partnerships with an EHR vendor can be a daunting task; this SI explores some…
ePharma Physician 2016 – Strategic Insight Report – How can pharma increase the value of the tablet rep meeting?
There is an opportunity to improve the overall value of the tablet rep experience Questions answered in this report: Percent of physicians who find tablets make meetings more valuable or not…
ePharma Consumer 2015 Strategic Insight Report – What impact does health video have on older adults’ medical decision-making?
Marketers tend to think of online video as a means of reaching younger audiences, but while use of online video is lower in older cohorts, substantial numbers of Boomers and older adults are…
Taking the Pulse Europe 2015 Strategic Insight Report – How can marketers reach EU physicians disengaged from pharma digital content?
“There are many strategies pharma marketers can employ to strengthen engagements with EU physicians who visit their websites. However, a significant minority of physicians are turned off from…
