Multichannel Engagement Insights
Derived from our long-running physician and patient survey-based studies, our Omnichannel Research reports identify where, when, and how to reach your target physicians and patients
How can pharmas make U.S. patient websites stickier? | Cybercitizen Health U.S. 2018 | Strategic Insight
Questions answered in this report: How can pharmas improve engagement rates on U.S. patient websites? What content, features and UX fixes will encourage patients to use these sites more fully…
Why aren’t more doctor’s offering virtual consultations? | Taking the Pulse U.S. 2018 | Strategic Insight
Questions answered in this report: What percentage of physicians are using virtual consultations? What challenges are hindering physicians from using virtual consultations? What…
How receptive are U.S patients to retageted advertising? | ePharma Consumer 2018 | Strategic Insight
Questions answered in this report: How receptive are U.S. patients to retargeted advertising? In what context are they more likely to enagge with Rx ads online? What type of Rx ads are…
How can pharmaceutical firms better inform prescription drug requests in the EU5? | Cybercitizen Health Europe 2018 | Strategic Insight
How do they learn about the specific medication that they request? How many EU5 consumers request specific prescription medication from their doctor or pharmacist? What do these patients…
Artificial Intelligence and Machine Learning: Fad or Future? | Taking the Pulse U.S. 2018 | Strategic Insight
Our Taking the Pulse® U.S. 2018 study revealed that physicians are ready for the advent of artificial intelligence/machine learning tools in healthcare; however, physician concerns and market…
