멀티채널 참여 인사이트
장기간에 걸친 의사 및 환자 설문조사 기반 연구에서 파생된 옴니채널 리서치 보고서는 대상 의사와 환자에게 언제, 어디서, 어떻게 도달할 수 있는지 식별합니다
Report
2016년 11월 15일
How Brands Can Leverage Digital Insights Across the Patient Journey to Drive Patient-Centered Engagement Opportunities | Cybercitizen Health U.S. 2016 – Module
This module will discuss how brands can mature their patient centric offerings by integrating various digital data sources into their patient journey mapping exercises.
Report
2016년 11월 11일
How can marketers leverage their salesforce to drive HCP digital engagement? – Taking the Pulse Europe 2015 Strategic Insight Report
While enhancing multichannel engagements between pharma companies and physicians are top of mind for many marketers today, the pharma rep salesforce continues to play a strong role in EU5 markets…
