멀티채널 참여 인사이트
장기간에 걸친 의사 및 환자 설문조사 기반 연구에서 파생된 옴니채널 리서치 보고서는 대상 의사와 환자에게 언제, 어디서, 어떻게 도달할 수 있는지 식별합니다
Taking the Pulse Europe 2016 – PCPs (GP-FM-IM) including OB/GYNs Segmentation (with comparison)
Taking the Pulse® Europe is a study and strategic advisory service focused on helping pharma companies understand how EU5 physicians learn about prescription treatments and interact with…
How can pharma alleviate a major pain point for physicians seeking to support their patients? – Taking the Pulse U.S. 2016 Strategic Insight Report
One of the top pharma content needs U.S. physicians identify is access to resources they can share with their patients. In order to address this HCP pain point, marketers need to understand not…
How Brands Can Leverage Digital Insights Across the Patient Journey to Drive Patient-Centered Engagement Opportunities | Cybercitizen Health U.S. 2016 – Module
This module will discuss how brands can mature their patient centric offerings by integrating various digital data sources into their patient journey mapping exercises.
How can marketers leverage their salesforce to drive HCP digital engagement? – Taking the Pulse Europe 2015 Strategic Insight Report
While enhancing multichannel engagements between pharma companies and physicians are top of mind for many marketers today, the pharma rep salesforce continues to play a strong role in EU5 markets…
