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Engagement Beats Promotion: A Community-Centered Approach to Marketing
Speakers
You work hard to promote your library’s programs, services and value. Yet despite your best efforts, some community members still don’t fully understand or engage with what the library offers. Why does this happen and what can you do differently? Watch this insightful webinar that challenges the traditional promotion-first mindset and introduces a community-centered approach rooted in relationships, trust and shared power. Instead of focusing solely on messages and campaigns, this session explores how partnerships and engagement can turn community members into active participants and passionate advocates for your library.
