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Building a cohesive brand: Ensuring consistency across library platforms and experiences
Speakers
In today’s interconnected world, a consistent brand is vital for libraries to engage their communities effectively. Watch this insightful webinar that explores practical strategies for maintaining brand consistency across physical spaces, websites, emails, print materials and beyond. Cordelia Anderson is a library marketing and communication consultant and author of Library Marketing and Communications discusses how to align the customer experience with your library’s brand promise to create meaningful and lasting connections with patrons. Whether you’re refreshing your brand or starting from scratch, this session will provide actionable tips to strengthen your library’s presence and impact.
