Webex

How to be the best: Exploring the Clarivate Top 100 Best Protected Global Brands

Join us for this webinar exploring the recent inaugural Clarivate Top 100 Best Protected Global Brands report. Hear from companies with brands on the list, including Starbucks and Pirelli, to learn how their brand protection strategy enabled them to be recognised among this elite group of the world’s best protected brands. We’ll also hear from two of the report authors to learn how this ground-breaking new research was put together and the different criteria which were measured in order to identify brand protection excellence. In particular we will explore:

  • The challenges faced by heritage brands to maintain strong trademarks
  • How to ensure brands remain distinctive and unique among their competitive landscape
  • Strategies for trademark protection in overseas markets
  • The importance of digital protection in today’s evolving environment
  • How to establish brands as well-known/famous trademarks around the world

Details
  • Date:
    July 1, 2021
  • Start Time:
    11:00 am EST
  • End Time:
    12:00 pm EST
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