CASE STUDY

How to exceed competitive advantage goals with IPfolio

Intuit’s well-known financial products and services such as TurboTax, QuickBooks are used by millions of customers worldwide. Intuit’s IP strategy reflects its global presence and the need for strength in markets such as North America, Europe, India and Australia. With an aging IP database, Intuit knew it needed a modern IP management system to continue to deliver competitive advantage to the company’s business unit.