Taking the Pulse U.S. | 2018

Summary
Taking the Pulse® U.S. helps you understand physicians’ attitudes and needs; multichannel and tech behavior; which tactics influence prescribing; and how to improve your HCP multichannel engagement.
 
Leading pharma clients use Taking the Pulse® to…
  • Invest in the channels and content their physicians use and want
  • Uncover which points during the workday they can add value and engage with physicians
  • Identify which emerging technologies will impact how they engage with physicians
  • Tailor marketing and communication strategies by specialist audience (25+ covered)
 
Methodology
Insights are based on an in-depth study of 2,724 U.S. practicing physicians surveyed online in February and March of 2018. 
Research and analyses available 25+ specialty audiences.

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