Taking the Pulse® U.S. helps you understand physicians’ attitudes and needs; multichannel and tech behavior; which tactics influence prescribing; and how to improve your HCP multichannel engagement.
Leading pharma clients use Taking the Pulse® to…
Invest in the channels and content their physicians use and want
Uncover which points during the workday they can add value and engage with physicians
Identify which emerging technologies will impact how they engage with physicians
Tailor marketing and communication strategies by specialist audience (25+ covered)
Insights are based on an in-depth study of 2,724 U.S. practicing physicians surveyed online in February and March of 2018.
Research and analyses available 25+ specialty audiences.