How can pharma alleviate a major pain point for physicians seeking to support their patients? – Taking the Pulse U.S. 2016 Strategic Insight Report

One of the top pharma content needs U.S. physicians identify is access to resources they can share with their patients. In order to address this HCP pain point, marketers need to understand not only the types of patient-related information and services that physicians want, but also the best channels to provide these resources to engage HCPs throughout the workday. This Strategic insight explores both the what and where for reaching HCPs with patient resources and supporting their conversations in the consultation room.

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