Taking the Pulse Europe 2014 Strategic Insight Report What pharma marketing strategies resonate most in EU markets?

Taking the Pulse® Europe is Manhattan Research’s annual market research study and syndicated advisory service focused on how physicians in the United Kingdom, France, Italy, Spain and Germany use the Internet, digital media, mobile devices and other technologies for professional purposes, pharma communication and patient interaction. The study is fielded online annually in Q4 among 1,242 physicians.

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