Paging Dr. Siri? | Taking the Pulse U.S. 2017 | Strategic Insight

We published a data point in our Taking the Pulse® U.S. 2017 study that said 23% of U.S. physicians* use a voice assistant for professional reasons. That’s not a small minority. Given the proliferation of voice assistants, from Apple’s Siri to Amazon’s Alexa, we expect the number of voice users to grow — creating challenges and opportunities for pharmaceutical brands.