ePharma Physician® is Manhattan Research’s market research study and syndicated advisory service exploring adoption of digital channels for prescription drug information, including through various types of online promotion programs and customer service options from pharma companies. Tablet-assisted in person sales interactions and their impact on clinical decisions and satisfaction are also assessed. The study is fielded online annually in Q2 among more than 1,816 U.S. physicians who are ePharma Physicians, or who use digital channels for pharma resources and connecting with reps.
Taking the Pulse® Europe is Manhattan Research’s annual market research study and syndicated advisory service focused on how physicians in the United Kingdom, France, Italy, Spain and Germany use the Internet, digital media, mobile devices and other technologies for professional purposes, pharma communication and patient interaction. The study is fielded online annually in Q4 among more than 1,242 physicians.
Taking the Pulse® Global is Manhattan Research’s annual market research study and syndicated advisory service focused on how physicians in Australia, Brazil, Canada, China, India, Japan, Mexico, Russia, South Korea, Taiwan, and Turkey use digital media and devices for professional purposes and pharma interaction, with the objective of helping global marketers assess opportunities for providing content, services, and support to physicians online.
Taking the Pulse® U.S. is Manhattan Research’s annual market research study and syndicated advisory service focused on how U.S. physicians use the Internet, digital media, mobile devices and other technologies for professional purposes and patient interaction. Taking the Pulse® U.S. was fielded in Q1 among 3,066 physicians