Taking the Pulse® Digital HCP Sources is a study and strategic advisory service focused on helping clients understand how allergists engage with specific websites, journals, apps, networks and other professional sources; assess how their digital assets stack up to competitors for key physician metrics; and support the case for investment in integrated promotional campaigns.
Questions answered in this report:
•Digital workflow: What is the role of each screen throughout a physician’s workflow?
•Information seeking: How are physicians searching for clinical information to inform their decisions? What digital properties are physicians using to find professional information?
•Mobile optimization: How are smartphones and tablets used for clinical information?
•Newsletter initiatives: How are physicians receiving and consuming newsletters and news updates across devices?