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“Multichannel Payer Marketing 2021” shows you how P&T committee members use digital sources to make formulary decisions; what they want from pharma digital services; and how to improve your payer…
Multichannel Payer Marketing 2020 is aimed to understand how and where U.S. payers obtain information for formulary decision-making, specifically using digital channels in addition to traditional…
Providing an in-depth look at U.S. payers online activity & preferences to inform multichannel engagement strategies
Illustrative persona clusters highlighting key U.S. payer types and themes…