Physician Multichannel Insights | 2022 | Phase II | Re-Taking the Pulse | US | Hematology Oncologists | Segmentation
Physician Multichannel Insights | 2022 | Phase II | Re-Taking the Pulse | US | Hematology Oncologists: (Segmentation Reference Data Deck)
Our 2022 Study among physicians provides significantly more detailed insights on the information seeking behaviors (content needs and channel preferences) of both, primary care physicians and key specialists.
To provide this greater level of details, our physician study runs in two different phases, each covering different topics, and each phase producing a separate specialty-specific report.
Phase II or Re-Taking the Pulse was fielded during August to September 2022 and it explores how physicians use key channels, content and user experience elements to make clinical decisions, with insights and recommendations to enable better content and user experience by channel.
Topics covered within Phase II – Re-Taking the Pulse®
Channel Usage Covered
Manufacturer (pharmaceuticals and medical devices) websites
Non-manufacturer websites
Social/Online peer interactions
Conferences
EHRs
Reps & MSLs
Channel Benchmarking
Content and user experience elements across each of the above-mentioned channels
Insights on optimal brand/product level messaging or sponsored content
Channel Usage Trends
Content type consumed by channel
Valuable content elements in each channel
Key user experience elements by channel
This report contains the underlying data from Phase II – Re-Taking the Pulse specific to US Hematology Oncologists (n=100)