Physician Global Trends Comparison | 2022 | Oncologists

Our Global Trends Comparison 2022 study compares trends in information-seeking behaviors (e.g., content needs and channel preferences) of HCPs across global geographies. For 7 points of the HCP workflow, through a deep dive at the point-of-care, and in the context of the diseases they treat, it explores the circumstances when physicians look for Product, Medical and Patient information and/or services, reasons driving access of these content types, and how access of these content types impacts clinical decisions. Overarching global trends are highlighted for each specialty, and notable differences between specialists in different countries are noted.

This report indicates how Oncologists (treating solid tumors) across Australia (n=38), Brazil (n=43), Canada (n=39), China (n=52), Israel (n=34), Japan (n=37), Taiwan (n=34), UK+EU4 (n=147), and the United States (n=83) compare on the topics below with insights aligned to the following conditions:

Breast cancer, Bladder cancer, Colorectal cancer, Non-small cell lung cancer, Ovarian cancer, and Prostate cancer


Topics covered

Information-seeking behaviors

• Circumstances in which specialists need and seek out information

• Information and services needed in each circumstance

• Formats and attributes preferred for each type of content/services

• Channels preferred to access each type of content/services


Patient-care interactions

• Information needs at key decision making points: immediately before, during, and after patient consultations

• Messaging conversion driving specialists to take specific actions after accessing each content type

• Patient requests, needs and outcomes from providing valued information support

during physician patient consultations


Disease-level insights

• Physician-identified challenges in diagnosis and treatment of the patient conditions they treat, and factors affecting these challenges

• Severity of unmet need around each disease-specific challenge identified

• Information and service needs at the point of care that would help physicians address unmet needs and inform referral or prescribing behavior

• Treatment uptake, experiences, and adherence/switching factors for specific treatments by condition

• Information and service needs among physicians to support patients in managing their condition and lifestyle