Research Reports | Multichannel Engagement
September 2020

Re-Taking the Pulse: COVID Toolkit | US | 2020

Re-Taking the Pulse® US – DRG conducted an omnibus survey in July to understand how physicians’ behaviors and preferences are changing in response to the COVID-19 pandemic. We tracked changes in use of traditional and emerging channels, including telehealth, remote detailing, and attitudes towards digital resources.

The study was fielded among 405 online physicians in the United States in July 2020. Data can be segmented by 25+ specialist types, including PCPs, Oncologists, Cardiologists, Dermatologists, and more.

Questions answered in this report:

  • How can pharmas differentiate their messaging through curated multichannel tactics during COVID-19?
  • How are emerging channels (e.g. voice, telehealth, etc.) reshaping physicians workflow during COVID-19?
  • How can pharma boost physician engagement with their personal promotion and online channels as physicians move to remote care, e.g., pharma sales reps, pharma owned HCP websites, and sponsored content on third-party websites and social media?
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