Nevada | Spring | 2009 | Health Plan Analysis

UnitedHealth's recently-competed purchase and integration of Sierra Health Services has made it the undisputed leader in Nevada's healthcare market, but new competition from Coventry and a new push from Anthem will preserve a healthy marketplace for customers. The state has been hard-hit by the recession, and the industry has responded with new lower-cost options for strapped employers. Employers and insurers are also bearing down on drug benefits, with new emphasis on generics and generic substitution, and cost sharing strategies.