Iowa | Fall | 2008 | Health Plan Analysis

Iowa's dominant insurer, Wellmark Blue Cross Blue Shield of Iowa, has unveiled its new Blue Transitions product aimed at drawing more of Iowa's farmers into high-deductible health plans.

Humana continues to dominate Iowa's Medicare Advantage market, with more MA enrollees than the next three competitors combined. But there's still a lot of room to grow, with only 10 percent of Medicare-eligibles enrolled in MA plans.

Iowa's Medicaid plan has seen promising results from its disease management of congestive heart failure patients.

The state's health plans, like their cohorts across the country, are using various approaches to curb the growing cost of imaging.