Georgia, Alabama & Louisiana | Winter | 2008 | Health Plan Analysis

Atlanta's health insurance market continues to be one of the most competitive in the country, and certainly in the South. And as major regional employers like Delta Airlines talk of a potential merger and exit from the market, the competitive focus is shifting to the small-group segment in what is still a fast-growing urban center. Meanwhile, CIGNA HealthCare's purchase of Great-West's health insurance business improves its footprint in the region, and may signal a push into the small-group segment.