Research from DRG’s ePharma Physician 2015 survey highlights that reps primarily focus on showing physicians marketing content related to the product during in-person sales rep meetings. As a result, value-added services and patient-related resources are often under-utilized in details. This Strategic Insight explores the current use of patient education and patient support services during tablet rep meetings, as well as the relationship between physicians seeing patient info and services on a rep’s tablet and their visitation of pharma websites to access these resources.
Questions answered in this report:
To what extent do physicians see patient resources on reps’ tablets during in-person meetings today? Do physicians use these resources from pharma for their patients? How can including patient resources in tablet details impact physician behavior?