ePharma Physician 2014 Strategic Insight Report How can pharma increase the reach of live one-on-one presentations?

Each Strategic Insight expands upon a key trend or topic from ePharma Physician in an easy-to-read, informative way. ePharma Physician® is Manhattan Research’s market research study and syndicated advisory service exploring adoption of digital channels for prescription drug information, including through various types of online promotion programs & customer service options from pharma companies. Tablet-assisted in person sales interactions and their impact on clinical decisions and satisfaction are also assessed. The study is fielded online annually in Q2 among more than 1000 U.S. physicians who are ePharma Physicians, or who use digital channels for pharma resources and connecting with reps.