ePharma Physician 2015 Strategic Insight Report What is the optimal sales rep engagement for mature drugs?

Each Strategic Insight expands upon a key trend or topic from ePharma Physician in an easy-to-read, informative way. ePharma Physician® is DRG’s market research study and syndicated advisory service exploring adoption of digital channels for prescription drug information, including through various types of online promotion programs & customer service options from pharma companies. Tablet-assisted in person sales interactions and their impact on clinical decisions and satisfaction are also assessed. The study is fielded online annually in Q2 among more than 1800 U.S. physicians who are ePharma Physicians, or who use digital channels for pharma resources and connecting with reps.

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