Sales rep disconnect underscores need for a multi-modal approach to physician engagement | ePharma Physician 2019 | Strategic Insight

Questions answered in this report:

  • How is the pharma sales rep – physician relationship is evolving?
  • How can pharma digitally optimize this relationship?
  • Are phsyicians seeing the non-promotional value pharma is working to provide?
  • Is this effect the content they are accessing on pharma websites? How can pharma continue to add value utilizing MSLs?