Optimizing the Rep-Physician Relationship | ePharma Physician 2017 | Module

With ever-larger hospitals and health systems imposing tighter restrictions on pharma rep visits, physician facetime is more precious than ever. Reps have limited time per visit to impart information and share resources that can improve patient health, smooth clinical decision-making and potentially differentiate the brand from competitors. Within this narrow window, delivering the right content in the right medium is crucial to holding the attention of these pressed-for-time professionals.