ePharma Consumer 2014 Strategic Insight Report How impactful is online Rx video advertising?

ePharma Consumer® is Manhattan Research’s market research study and syndicated advisory service exploring the behavior and preferences of U.S. consumers who are online for pharma and prescription drug information. The study is fielded annually in Q4 among more than 5,600 U.S. adults (ages 18+) online for pharma.