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This report highlights some key trends discussing the use of digital channels for prescription drug research as well as the impact of TV vs. online advertising when it comes to consumer activation.
Questions answered in this report:
Pharma Consumer® US is a study focused on helping life sciences clients understand what role patients play in treatment decision making from prescribing to medication adherence, and how to best…
Where do patients learn about clinical trials that they can participate in?
What are the top motivators to enroll in a clinical trial?
What are the top…
What patient condition groups are most or least interested in using digital therapeutics?
What is their willingness to pay for it?