Key Digital Trends ePharma Consumer 2015 Strategic Insight Report

This report highlights some key trends discussing the use of digital channels for prescription drug research as well as the impact of TV vs. online advertising when it comes to consumer activation.

Questions answered in this report:

  • What channels do consumers access for Rx information?
  • How likely are consumers to look up information online after being exposed to TV advertising?
  • What is the impact of online and TV ads in activating consumers to request a prescription drug from a healthcare provider?