ePharma Consumer 2015 – Multiple Sclerosis (MS) Patients Segmentation

ePharma Consumer® is a study and strategic advisory service focused on helping clients understand how Multiple Sclerosis (MS) Patients want to interact with manufacturers, assess their content and service preferences, and optimize cross-channel touch points such as websites, apps and patient support programs.

Questions answered in this report:

  • Optimizing the digital channel mix: What are the key channels for content distribution across patient journey (reach vs. influence)?
  • TV to digital: How are TV viewing trends impacting pharma’s opportunity to reach and engage consumers?
  • Advertising engagement: How can pharma improve the effectiveness of their ads?
  • Value-added services:  What tools and services are patients looking to pharma to provide and which will improve patient adherence?