ePharma Consumer 2015 – Chronic Obstructive Pulmonary Disease (COPD) Patients Segmentation

ePharma Consumer® is a study and strategic advisory service focused on helping clients understand how Chronic Obstructive Pulmonary Disease (COPD) Patients want to interact with manufacturers, assess their content and service preferences, and optimize cross-channel touch points such as websites, apps and patient support programs.

Questions answered in this report:

  • Optimizing the digital channel mix: What are the key channels for content distribution across patient journey (reach vs. influence)?
  • TV to digital: How are TV viewing trends impacting pharma’s opportunity to reach and engage consumers?
  • Advertising engagement: How can pharma improve the effectiveness of their ads?
  • Value-added services:  What tools and services are patients looking to pharma to provide and which will improve patient adherence?

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