The migraine prophylaxis therapy market is poised for disruption following the launch of three anti-CGRP MAbs in the United States in 2018, with a fourth in 2020. Amgen / Novartis’s Aimovig (erenumab) was the first to launch, in May 2018, becoming the first migraine-specific preventive therapy, the first MAb for pain, and the first major entrant and biologic to enter this highly underserved but heavily generic market since the approval of Allergan’s Botox for chronic migraine in 2010. This U.S.-based launch-tracking series will assess Aimovig’s uptake and performance during its first year on the market. DRG is also producing a companion series to track the launches of Ajovy and Emgality and provide strategic comparisons between all three products on key metrics.
Emerging Therapies captures U.S. physicians’ awareness, perceptions, and usage of the launched product at one, six, and twelve months postlaunch, as well as the current and future impact on competitor therapies and the overall market. Insight is also provided on promotional efforts, prescriber and nonprescriber profiles, benchmarking against other launched agents, along with statistical comparative analysis with prior waves so that marketers can track and optimize the effectiveness of their launch strategy or fine-tune their product positioning to counter its impact on their brand’s share.
Markets covered: United States.
Primary research: Survey of 75 U.S. neurologists for each wave.
Key metrics included: