Digital MedTech Physician 2015 – Hospital Decision Makers

Digital MedTech Physician Hospital Decision Makers™ is Manhattan Research’s market research study exploring the factors that impact medical device selection and purchasing among hospital CFOs, COOs, CEOs, supply directors, purchasing directors, and directors of nursing/CNOs. The study explores how these hospital decision makers learn about medical devices and interact with medtech companies throughout the purchasing cycle, with the objective of helping marketers address strategic opportunities around tech-assisted and digital promotion and service.