Acute myeloid leukemia (AML), the most common form of leukemia in adults, is associated with poor five-year overall survival rates. After years of chemotherapy-dominated treatment, the FDA approved four drugs for AML in 2017 (Pfizer’s Mylotarg, Novartis’s Rydapt, Agios’s Idhifa, and Jazz’s Vyxeos) and four more drugs in 2018 (Agios’s Tibsovo, AbbVie / Roche’s Venclexta, Pfizer’s Daurismo, and Astellas’s Xospata). The most recent addition to the treatment armamentarium is Bristol Myers Squibb / Celgene’s Onureg, approved as a maintenance therapy. In light of the impressive data from many newly approved drugs for AML subpopulations, the treatment paradigm is changing rapidly as it moves toward targeted and personalized therapies.
Current Treatment: Physician Insights provides physician insights on treatment dynamics, prescribing behavior, and drivers of brand use so that marketers can create specific messaging around these treatment dynamics to more effectively increase or defend their market position.
Markets covered: United States
Primary research: Survey of 101 U.S. hematologist-oncologists
Key drugs covered: Venclexta, Xospata, Idhifa, Tibsovo, Vyxeos, Daurismo, Mylotarg, Rydapt, Onureg
Key insights provided