The current treatment algorithm for non-small-cell lung cancer (NSCLC) is rapidly evolving. The increasing number of biomarker-driven therapies has resulted in a highly segmented space dominated by branded targeted therapies. In the EGFR-positive setting, Tarceva (Roche) and Giotrif (Boehringer Ingelheim) are facing increasing competition from Tagrisso (AstraZeneca) and Vizimpro (Pfizer). In other key populations, the PD-1 inhibitor Keytruda (Merck & Co.) continues to dominate due to its demonstrated survival benefit. However, novel immune checkpoint inhibitor combinations incorporating Tecentriq (Roche) with Avastin (Roche) and/or chemotherapy will compete and provide alternative treatment options. Our primary research provides insight into the current use of approved therapies for NSCLC in the EU5 and uncovers key factors that influence medical oncologists’ prescribing decisions.
Current Treatment: Physician Insights provides physician insights on treatment dynamics, prescribing behavior, and drivers of brand use so that marketers can create specific messaging around these treatment dynamics to more effectively increase or defend their market position.
Markets covered: France, Germany, Italy, Spain, and the United Kingdom
Primary research: Survey of 50 medical oncologists in each EU5 country.
Key drugs covered: Keytruda, Opdivo, Tecentriq, Imfinzi, Avastin, Tarceva, Iressa, Giotrif, Tagrisso, Vizimpro, Xalkori, Zykadia, Alecensa, Alunbrig, Lorviqua, Tafinlar, Mekinist