Non-Hodgkin’s lymphoma (NHL) comprises a heterogeneous group of hematological malignancies that can be broadly classified into indolent and aggressive subtypes. The treatment algorithm for NHL continues to evolve rapidly as existing drug labels are expanded and new therapies are added to the armamentarium. Over the past two years, new market entrants include PI3K inhibitor Copiktra (Verastem), BTK inhibitor Calquence (AstraZeneca), and the anti-CD19 CAR T-cell therapies Kymriah (Novartis) and Yescarta (Gilead / Kite Pharma). These novel therapies will command high prices, but their commercial success will also be determined based on how well they are adopted into clinical practice.
Current Treatment: Physician Insights provides physician insights on treatment dynamics, prescribing behavior, and drivers of brand use so that marketers can create specific messaging around these treatment dynamics to more effectively increase or defend their market position.
Markets covered: United States.
Primary research: Survey of 101 U.S. hematologist-oncologists.
Key Drugs Covered: Aliqopa, Arzerra, Calquence, Copiktra, Gazyva, Imbruvica, Kymriah, Revlimid, Rituxan / Rituxan Hycela, Velcade, Venclexta, Yescarta, Zydelig.
Key Subtypes Covered: Chronic lymphocytic leukemia/small lymphocytic lymphoma (CLL/SLL), diffuse large B-cell lymphoma (DLBCL), follicular lymphoma (FL), and mantle cell lymphoma (MCL).