Medical non-adherence poses a major barrier to “bending the cost curve” and hurts patient health. Keeping patients adherent is a challenge — and an opportunity — that brands are increasingly addressing through digital patient support programs, apps and other online services. This Strategic Insight looks at what sort of improvements to the customer experience these patients are interested in.
Questions answered in this report:
How does the customer experience impact adherence? What sort of improvements to the customer experience do non-adherent patients want?