Cybercitizen Health U.S. 2015 Strategic Insight Report – What do patients want from a pharma app?

Clients are considering apps as a means of keeping patients engaged and improving adherence. We looked at what features would motivate patients to use apps from pharma by condition.


Questions answered in this report:

  • What feature set would motivate patients to use an app from pharma?
  • How do patient demand and interests vary by condition?