Europeans are increasingly asking their doctor about Rx drugs, but pharma isn’t part of the conversation | Cybercitizen Health Europe 2019 | Strategic Insight

Questions answered in this report:

  • What is the prevalence of EU adults requesting specific prescriptions, how has this changed from last year?
  • What is pharma’s impact online to drive script requests via EU adults?
  • How is pharma being perceived online?
  • How can pharma drive trust online with EU adults?
  • How are EU adults using social media to inform healthcare decisions?
  • What is the role and opportunity of digital health tools and digital therapeutics among EU adults?