Biomarker-driven prescribing is entrenched in indications such as non-small-cell lung cancer (NSCLC) and malignant melanoma and is playing an increasingly important role in indications such as ovarian cancer. Although biomarker-associated therapies offer the advantage of selecting the patients most likely to respond to the treatment, these therapies are premium-priced and thus subject to payer restrictions and cost-containment strategies in the EU5. As several such therapies move toward launch in the EU5, we discuss how reimbursement restrictions influence oncologists’ drug selection and prescribing practices in NSCLC, malignant melanoma, and ovarian cancer and how nonclinical factors can help determine the commercial success of these therapies.
Access & Reimbursement reports provide in-depth insight regarding the impact of payer policies on physician prescribing behavior so that clients can build theirmarket access strategy and optimize their brand positioning.
Actionable recommendations to optimize market access, market access success and stumbles, market access roadblocks, reimbursement dynamics, the impact of pricing and reimbursement, policy, and coverage on prescribing.
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