Non-Hodgkin’s lymphoma (NHL) encompasses a plethora of subtypes with varying prognoses and drug-treatment options. MabThera remains at the heart of NHL treatment, and recent years have seen the market entry of small-molecule targeted therapies, such as Venclyxto for chronic lymphocytic leukemia (CLL). Several novel therapies are on the horizon. As premium-priced therapies diversify treatment options, hematological oncologists will also have to contend with payer-imposed reimbursement restrictions and cost-containment strategies that will increasingly play a pivotal role in shaping medical oncologists’ prescribing practices—and, in turn, determine the commercial success of emerging NHL and CLL therapies.
Access & Reimbursement reports provide in-depth insight regarding the impact of payer policies on physician prescribing behavior so that clients can build their market access strategy and optimize their brand positioning.
Actionable recommendations to optimize market access, market access success and stumbles, market access roadblocks, reimbursement dynamics, the impact of pricing and reimbursement, policy, and coverage on prescribing.
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