Taking the Pulse U.S. | 2018


Taking the Pulse® U.S. helps you understand physicians’ attitudes and needs; multichannel and tech behavior; which tactics influence prescribing; and how to improve your HCP multichannel engagement.


Leading pharma clients use Taking the Pulse® to…

  • Invest in the channels and content their physicians use and want

  • Uncover which points during the workday they can add value and engage with physicians

  • Identify which emerging technologies will impact how they engage with physicians

  • Tailor marketing and communication strategies by specialist audience (25+ covered)



Insights are based on an in-depth study of 2,724 U.S. practicing physicians surveyed online in February and March of 2018. 

Research and analyses available 25+ specialty audiences.