This ePharma Consumer strategic insight looks into key factors in the patient’s prescription journey – before receiving a prescription, after receiving a prescription and after filling a…
ePharma Consumer® is a study and strategic advisory service focused on helping clients understand how overactive bladder patients want to interact with manufacturers, assess their content and…
ePharma Consumer® is a study and strategic advisory service focused on helping clients understand how COPD patients want to interact with manufacturers, assess their content and service…
ePharma Consumer® is a study and strategic advisory service focused on helping clients understand how psoriasis patients want to interact with manufacturers, assess their content and service…
ePharma Consumer® is a study and strategic advisory service focused on helping clients understand how patients and caregivers want to interact with manufacturers, assess their content and service…
This Strategic Insight discusses the opportunity for brands to reach patients at the point-of-care by utilizing healthcare professionals as a channel to distribute pharma patient support resources.
More than 2 in 5 U.S. smartphone owners use that device at the doctor’s office, and these consumers are far more likely to request a specific branded drug from their doctor. This Strategic Insight…
Marketers tend to think of online video as a means of reaching younger audiences, but while use of online video is lower in older cohorts, substantial numbers of Boomers and older adults are…
Our ePharma Consumer® 2015 findings show that online consumers are interested in seeing different types of health video content on different channels. With this in mind, brands must prioritize and…
While 13% of U.S. online adults overall say they would request a branded prescription drug if they knew it came with additional tools to help them manage their condition, the influence of these…
Marketers should understand how TV and digital channels relate to one another and what roles they play in medical decision-making when allocating resources and building multichannel campaigns. TV…
This Strategic Insight looks into Rx requests trends and discusses the importance of mobile content associated with that. Questions answered in this report: How influential is online content?…
Brand marketers know consumers are cost sensitive, but wonder if there are opportunities to reach them with financial support outside of the product website. Research shows that although only 14%…
While pharma has been slow to engage patients through social channels due to hazy regulatory guidelines, for healthcare brands that wish to remain relevant, a social media strategy is imperative…