Pharma has a long way to go in terms of consumer engagement, since EU consumers who seek out pharma websites are finding them useful at the time of their search, but they are not returning to…
Each Therapeutic Segmentation Module (TSM) is a comprehensive profile of the adoption of digital media and technology for health and treatment information of a target therapeutic market segment,…
One-quarter of online consumers in the top five EU markets say they “drive decisions regarding my healthcare as much as I can.” This Cybercitizen Health Europe Strategic Insight report profiles…
Cybercitizen Health® Europe is Manhattan Research’s market research study and syndicated advisory service benchmarking how consumers in the UK, France, Italy, Spain and Germany use the Internet,…
Given consumers are barraged by emails, pharma marketers wonder whether they should add to the traffic and invest in offering email newsletters. Which patient groups read health-related email…
With today’s consumers taking more responsibility for their healthcare decision-making than ever before, pharma must provide educational resources and decision support tools that help consumers…
While use of online video visits remains low so far, it’s certain to grow rapidly in 2016. This Strategic Insight provides a glimpse into what patients predominate among early adopters. Questions…
How strong of an opportunity is the digital channel for marketers in Europe? Question answered in this report: How many consumers in Europe request brand-name prescription drugs? What sources…
As the locus of control in healthcare decision-making shifts from providers toward the consumer, the patient experience is emerging as a potential key differentiator for pharma brands. This report…
What are the key consumer digital trends in Europe? Question answered in this report: Highlights EU5 consumer digital trends: digital communication with doctors, decision-making and usage of…
Cybercitizen Health® Europe is Manhattan Research’s market research study and syndicated advisory service benchmarking how consumers in the UK, France, Italy, Spain and Germany use the Internet,…
Cybercitizen Health® Europe is Manhattan Research’s market research study and syndicated advisory service benchmarking how consumers in the UK, France, Italy, Spain and Germany use the Internet,…
Cybercitizen Health® Europe is Manhattan Research’s market research study and syndicated advisory service benchmarking how consumers in the UK, France, Italy, Spain and Germany use the Internet,…
Cybercitizen Health® Europe is Manhattan Research’s market research study and syndicated advisory service benchmarking how consumers in the UK, France, Italy, Spain and Germany use the Internet,…
Cybercitizen Health® Europe is Manhattan Research’s market research study and syndicated advisory service benchmarking how consumers in the UK, France, Italy, Spain and Germany use the Internet,…