Cybercitizen Health® US is a study and strategic advisory service focused on helping clients understand digital behavior and needs across the multiple sclerosis patients experience, meet them with…
Cybercitizen Health® US is a study and strategic advisory service focused on helping clients understand digital behavior and needs across the chronic obstructive pulmonary disease (COPD) patients…
Cybercitizen Health® US is a study and strategic advisory service focused on helping clients understand digital behavior and needs across the chronic obstructive pulmonary disease (COPD) patients…
Cybercitizen Health® US is a study and strategic advisory service focused on helping clients understand digital behavior and needs across the patient and caregiver experience, meet them with the…
This strategic inisght looks into adoption and interest of pharma apps in Europe, as well as perceived pharma app value for health management. Questions answered in this report: What is the…
Medical non-adherence poses a major barrier to “bending the cost curve” and hurts patient health. Keeping patients adherent is a challenge — and an opportunity — that brands are increasingly…
One-quarter of EU online consumers need more information than what they hear from their doctor to make health decisions. Given the EU restrictions on direct-to-consumer marketing, marketers must…
Brand marketers investing in producing online health videos wonder whether the length of videos matters. Creating optimal video is tricky as there are trade-offs between providing enough detail,…
Clients are considering apps as a means of keeping patients engaged and improving adherence. We looked at what features would motivate patients to use apps from pharma by condition. …
Brand marketers investing in producing online health videos wonder whether the length of videos matters. Creating optimal video is tricky as there are trade-offs between providing enough detail,…
Patients diagnosed with a chronic condition in the past three months find it difficult to sort through online health information, and they need better online tools to make health decisions. These…
Given patients have limited time with physicians, brand marketers wonder if patients feel they have enough information from their doctors to make health decisions. This strategic insight (SI)…
For pharmas, mobile poses a critical opportunity for patient engagement. Smartphones have become the screen with which many consumers interact most throughout the day, serving as pocket information…
EU consumers who use online resources to choose between different brand-name drugs are much more likely to advocate for themselves at the point-of-care. With this in mind, EU pharma marketers must…
As mobile advertising capabilities advance such as the ability to re-target TV ad viewers with mobile advertising, pharma marketers wonder they should shift spend to mobile advertising. How…