Questions answered in this report: How receptive are U.S. patients to retargeted advertising? In what context are they more likely to enagge with Rx ads online? What type of Rx ads are more…
How do they learn about the specific medication that they request? How many EU5 consumers request specific prescription medication from their doctor or pharmacist? What do these patients…
Questions answered in this report: How are millennials approaching online interaction with pharma reps and how remote detailing can boost trust in pharma Where…
Our Taking the Pulse® U.S. 2018 study revealed that physicians are ready for the advent of artificial intelligence/machine learning tools in healthcare; however, physician concerns and market…
Overview: To understand pulmonologists’ multichannel, digital behavior and needs, tactics that influence prescribing, how to improve HCP engagement strategy, and what pulmonologists want from…
Questions answered in this report: What digital channels are most influential on patient treatment decision making? At what patient journey stages to prioritize content on different channels?