BIOPHARMA INTELLIGENCE | CUSTOMER ENGAGEMENT

Commercial Effectiveness

Enable your sales teams to engage the right contacts effectively

Speak to our team

Boost your commercial effectiveness with the industry’s most advanced data stack and methodologies.

Life sciences companies are transforming their sales and account management strategies and skillsets in response to evolving customers dynamics and value drivers.

Your commercial analytics must stay on top of constantly changing influences over care decisions, including clinical standards of care, system and payer affiliations, digital influence and more.

Our industry-leading data product and market experts help clients simplify this process and make their sales teams more effective:

  • Prioritize and profile the best-fit targets
  • Design the right sales team structure and territories
  • Optimize sales strategy and marketing efforts
  • Prepare field reps with accurate intel and powerful communications

How we help

  1. Account segmentation and targeting
    Our best-in-class data stack and robust methodologies uncover sales opportunities not seen by other vendors and enable your sales team to prioritize the networks, facilities, and providers with the greatest potential to drive commercial success.
  2. KOL identification and profiling
    We take a multi-pronged approach to KOL tracking, ranking by network affiliations, digital and social influence, and peer-to-peer status.
  3. Evidence-based access and value story development
    Empower your sales team to strengthen customer relationships, build better contracts and secure better formulary position with value-focused, data-driven and engaging collateral. Our team of consultants, health economics experts, medical writers and designers will help you build an evidence generation strategy and value communications tool kit that’s custom-made to fit your commercial strategy.
  4. Sales force optimization
    Many sales professionals in the pharma industry lack skills needed to address the challenges presented by today’s complex customer ecosystem. Our team of market experts, trainers, and education designers help to prep sales teams with the knowledge and resources necessary for commercial success.

Data and services

Clarivate offers end-to-end sales effectiveness solutions tailored to your unique needs.

Data

  • Medical and pharmacy claims
  • Electronic health records
  • Purchase order data
  • Encounter-level hospital device usage data
  • Lives data
  • Formulary data
  • Healthcare provider and affiliations directory
  • Social intelligence
  • Epidemiology
  • Real world data

On-demand intelligence

  • Facility and physician level volumes
  • Healthcare provider and affiliations directory
  • Market access overviews for payers, providers, and networks

Custom solutions

  • Provider target lists
  • Real-world evidence
  • Market research
  • Custom data analysis
  • Analytics services
  • Advisory and consulting

Sales trainings and tools

  • Training workshops
  • Value dossiers and slides
  • Communication tool kits
  • Detail aids
  • Budget impact calculators
  • Fingertip Formulary Publisher
  • Field Force Navigator

Why we’re different

Data accuracy and diversity

Multiple interlinked data sources are necessary to understand the many influences on care decisions today. We have the industry’s largest and most accurate, connected and diverse data product.

Robust market expertise

Targeting efforts risk falling flat without the right therapeutic and market expertise to put the data in context. Our uniquely deep bench of disease, market and reimbursement experts ensure you get the most accurate data analysis and target lists, so you have the highest confidence in sales resource allocation and territory design.

End-to-end solutions

Every brand and company is at a different point in its sales evolution. Whether you have a robust CRM or are just exploring options, we have solutions that meet you where you are. While other vendors may offer piecemeal products, we provide true end-to-end commercial targeting solutions, from data acquisition to customer engagement.

Get started

Talk to us today about your sales strategy and commercial analytics challenges

Speak to our team