Conversations in Healthcare
Pivoting a product launch during the pandemic
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Bryan Witherbee, President and CEO of Adarza BioSystems, discusses how the pandemic disrupted launch plans for Ziva, and strategies they used to pivot and succeed.
Clarivate Conversations in Healthcare is a series of candid interviews with industry leaders and experts on the key trends and challenges that are shaping the future of the healthcare industry. Topics include from clinical innovation, deal-making, market access and regulatory dynamics, data and technology, new engagement models, patient centricity, diversity, COVID-19 and much more. Subscribe for episodes here.
