Conversations in Healthcare

Pivoting a product launch during the pandemic

About episode

Bryan Witherbee, President and CEO of Adarza BioSystems, discusses how the pandemic disrupted launch plans for Ziva, and strategies they used to pivot and succeed.


Bryan Witherbee
President & CEO
Adarza BioSystems

About Conversations in Healthcare

Clarivate Conversations in Healthcare is a series of candid interviews with industry leaders and experts on the key trends and challenges that are shaping the future of the healthcare industry. Topics include from clinical innovation, deal-making, market access and regulatory dynamics, data and technology, new engagement models, patient centricity, diversity, COVID-19 and much more. Subscribe for episodes here.